The way you communicate to and inform your audience is everything.
Great marketing has the ability to change consumer behaviour, leave a lasting legacy and transform a company’s bottom line.
Motivating audiences to take action is the primary bi-product of compelling and influential marketing. Whether you’re implementing a B2B or B2C campaign, Clout PR & Content will ensure your marketing strategy is on point.
By controlling multiple platforms (print, television, radio, digital, outdoor), Clout PR & Content will target specific audiences and deliver messages that cut through.
Marketing
- Paid
- Builds exposure
- Audience is sceptical
- Guaranteed placement
- Mostly visual
- More expensive
- “Buy this product”
Versus
PR
- Earned
- Builds trust
- Credibility – media gives third-party endorsement
- Must persuade media / journalist
- PR uses language and complementary images
- Less expensive
- “This is important”
Key Clients
