About Clout

What's In A Name?

clout

/klaʊt/
noun
influence or power, especially in politics or business.
I knew she carried a lot of clout.
Synonyms: influence, power, pull, weight, sway, leverage, control, say, mastery, dominance, advantage.

Our Story

Clout PR & Content is a dynamic communications agency that delivers exceptional public affairs, media, marketing, crisis communications, journalism, social media and content creation results.

Blending leadership, innovation and journalistic insight with strategic thought and robust communications tactics, Clout PR & Content generates outstanding results for a range of clients including large, multi-national businesses, small and medium local enterprises, government departments, sporting clubs and not-for-profit organisations.

Our Expertise

Respected by journalists, business leaders and influencers, Clout PR & Content generates exceptional strategic, story-telling, marketing, media and brand boosting results, day in, day out, for a range companies.

Our industry knowledge, public affairs acumen, marketing nous and innovative tactics provide practical solutions to challenging issues and allow the Clout PR & Content team to swiftly identify and execute newsworthy material in today’s 24-hour news cycle.

In simple terms, Clout PR & Content’s editorial and marketing ability is an extension of its journalistic and communications pedigree and allows the agency to identify the right story and pitch it to the right journalist, in the right newsroom, at the right time.

Our Director

David McHugh's enviable career makes him one of the most sought after and consummate public relations professionals in the industry.

A corporate communications affairs specialist, David has provided strategic advice and insight to clients across a range of sectors, including ANZ, Vodafone, Jetstar, AMP, EnergyAustralia and the Australian Government.

A former on-air journalist with the Seven Network, David was responsible for establishing story direction, writing, producing and presenting news and sports stories for Seven’s national and Melbourne news bulletins.

David has also held executive corporate affairs positions with the Australian Government and oversaw all public relations and media activities for the multi-million-dollar 2011 Census program (the successful one), including the creation and implementation of robust communication strategies.

Our Graphic Designer

For more than 25 years Scott Barrenger has been bringing creative visions to life.

With extensive experience in advertising, marketing and design, Scott has executed large-scale campaigns for organisations including Dreamworld, the Gold Coast Suns, Queensland Reds, Supercheap, Queensland Opera, Flight Centre, BCF, Cenovis and Griffith University. 

Scott has also played a vital role in the design work for multiple government campaigns, including the census, and tourism and education initiatives. 

A strategic thinker who specialises in diversification, Scott is well-accustomed to adapting his craft to different contexts. Whether he is working on a small rebrand, or long-term transformational project, Scott skillfully balances creative flair with commercial pragmatism to deliver results that exceed client’s expectations. 

Wouldn’t you rather have Clout?

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