Marketing v PR
I’m often asked the difference between marketing and public relations.
In simple terms, advertising (marketing) is what you pay for, positive publicity (public relations) is what you pray for.
Marketing
- Paid
- Builds exposure
- Audience is sceptical
- Guaranteed placement
- Mostly visual
- More expensive
- “Buy this product”
Versus
PR
- Earned
- Builds trust
- Credibility – media gives third-party endorsement
- Must persuade media / journalist
- PR uses language and complementary images
- Less expensive
- “This is important”