Well, that was a busy month!
Clout PR & Content has just finished the roll out of ASG’s Planning for Education Index, which detailed the total cost of education, irrespective of school type or location.
Clout PR & Content secured nationwide coverage on Seven’s flagship morning show, Sunrise, and their main rival, the Nine Network’s Today Show. Interviews with ASG CEO Ross Higgins also aired on Sky News, Seven News Melbourne, Seven News Brisbane, Nine News Melbourne and 15 separate bulletins throughout regional Australia.
More than 50 mastheads covered the Index, including the AFR, The Daily Telegraph, The Sydney Morning Herald, The Courier Mail and The Herald Sun, while more than 430 radio stations aired pre-recorded grabs relating to the total cost of education with Ross Higgins.
Amazingly, the 2019 ASG Planning for Education Index reached more than 16.8 million Australians, secured 501 separate news stories/features and generated more than $1.95 million in equivalent advertising value.
The astounding return on investment for ASG was $1 = $247.